Every purchase helps a stray dog live a better life
At Alfie & Tara, we believe the love we give our own pets should extend to every dog that doesn’t have a home. That’s why 10% of every order goes directly to trusted NGOs working on the ground to feed, heal, shelter, and rehome India’s street dogs.
How it works
You shop
Purchase any product from our grooming or clothing collections
10% set aside
A tenth of your order value is allocated to our cause fund
NGOs receive funds
We distribute to verified partner NGOs working across India
Dogs get help
Meals, medical care, shelter, adoption. Real impact on the ground
Our impact so far
- Meals provided to street dogs
- 5,000+
- Dogs vaccinated & sterilised
- 200+
- Dogs placed in new shelters
- 50+
- Dogs adopted or fostered
- 30+
What your purchase supports
Daily feeding programs
Regular meals for community dogs through local volunteers and NGO-run feeding centres across multiple cities.
Medical facilities
Vaccinations, sterilisations, injury treatment, and emergency surgeries for sick and injured strays.
Shelter & rescue
Safe refuge for abandoned dogs and rescue operations for those in danger or distress.
Adoption & fostering
Connecting rescued dogs with loving families through our partner NGOs' adoption and foster-care networks.
Awareness & education
Community education on responsible pet ownership, coexistence with strays, and animal welfare.
Verified NGO partners
Every rupee is channelled through vetted, transparent organisations with proven track records of impact.