Premium pet couture & medical-grade grooming. Born from a love for two extraordinary companions — crafted for yours. Every purchase feeds and cares for stray dogs.
About Us
Nature's finest for your furry family
Alfie, a spirited Shih Tzu with impeccable taste, and Tara, a majestic white German Shepherd who commands every room. Together they inspired a brand that believes every pet deserves the royal treatment.
Finest Fabrics
Hand-selected cashmere, organic cotton, and Italian wool. Every garment is designed to be chic, comfortable, and made to order for a perfect fit.
Medical-Grade Grooming
Clinically tested formulas with botanical + pharmaceutical-grade actives. Visible results in weeks, completely safe for every skin type.
10% For Stray Dogs
Every purchase directly funds feeding programs and medical care for stray dogs. Because every dog deserves dignity — not just the ones with homes.
10% of every order goes to feed & care for stray dogs
When you shop with Alfie & Tara, you're not just pampering your pet — you're helping the ones who need it most.
Our Products
Crafted with obsessive attention to quality
10% of all the proceeds goes to feed and care for stray dogs.
Grooming
Ayurvedic shampoo and coat shine serum. Medical-grade formulas with visible results on consistent use. pH-balanced and safe for all breeds.
Clothing
Designer pet couture, made to order. Browse our catalog, choose your style, provide custom measurements, and we'll craft a perfect fit just for your companion.
♥ 10% of proceeds go to feed & care for stray dogs
Medical-Grade Ingredients
Pharmaceutical-grade actives combined with organic botanicals. Clinically tested for efficacy and safety.
Ayurvedic Formulas
Neem, turmeric, argan oil, and chamomile. Ancient wisdom meets modern dermatology.
Visible Results
Shinier coat in 2 weeks. Reduced irritation in 3 days. Consistent use delivers measurable transformation.
Safe for All Skin
pH-balanced, hypoallergenic, sulphate-free, and paraben-free. Gentle enough for sensitive skin and puppies.
◆
Royal Coat Shampoo
250ml · All coat types
pH-balanced Ayurvedic formula with argan oil, neem, and chamomile. Clinically tested — shinier coat in 2 weeks of consistent use.
₹699
◊
Silk & Shine Coat Serum
100ml · Leave-in treatment
Cold-pressed jojoba + argan oil with keratin peptides and vitamin E. Eliminates tangles, adds mirror-like shine.
₹899
Clothing
Designer pet couture. Made to order for a perfect fit. Browse our catalog, select a design, provide your pet's measurements, and add any customisation notes. Each piece is handcrafted to your specifications and delivered within 10-14 business days.
♥ 10% of proceeds go to feed & care for stray dogs
Finest Fabrics
Cashmere, organic cotton, Italian wool, and velvet — sourced from mills that supply luxury fashion houses.
Custom Sizing
Provide your pet's exact measurements. Every piece is cut and stitched to fit your companion perfectly.
Built to Last
Reinforced stitching, leash-compatible harness slots, and machine-washable fabrics. Designed for real life.
Designer Silhouettes
Runway-inspired cuts adapted for pets. Structured shoulders, clean drapes, and flattering proportions.
Every purchase helps a stray dog live a better life
India is home to over 35 million stray dogs. Most face hunger, illness, and neglect daily. At Alfie & Tara, we believe the love we give our own pets should extend to every dog that doesn't have a home.
That's why 10% of every order goes directly to partner NGOs that run feeding programs, vaccination drives, and medical care for stray dogs across India.
10%
Of every order donated
35M+
Street dogs in India
♥
Fed, vaccinated & cared for
Where the money goes
Daily Feeding
Providing nutritious meals to community dogs through local feeding volunteers and partner organisations.
Medical Care
Funding vaccinations, sterilisations, and emergency treatments for injured or sick stray dogs.
Shelter Support
Supporting shelters that provide temporary and permanent refuge for abandoned and rescued dogs.
Thank you for your purchase. We'll send a confirmation email with tracking details shortly. Made-to-order items will be delivered within 10-14 business days.
Order #AT-000000
♥ 10% of this order will feed & care for stray dogs
