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Welcome to Alfie & Tara

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Alfie & Tara

Our story began simply as two best friends, Arunima and Tia, navigating the joyful, chaotic world of becoming new pet parents together. Our endless search for the absolute best for our companions sparked the creation of this brand.

We believe that every pet deserves a chance to feel safe and cherished, whether they are sleeping in your home or waiting for one. That is why 10% of all our proceeds go toward feeding, sheltering, and caring for rescue dogs in need.

Alfie and Tara - polaroid style photo
About Us

Nature's finest for your furry family

We pour our hearts to individually hand-pick every single item in our store to ensure that only the highest quality care reaches your furry family members.

Finest Fabrics

Hand-selected cashmere, organic cotton, and Italian wool. Every garment is designed to be chic, comfortable, and made to order for a perfect fit.

Medical-Grade Grooming

Clinically tested formulas with botanical + pharmaceutical-grade actives. Visible results in weeks, completely safe for every skin type.

10% For Rescued Animals

Every purchase directly funds feeding programs and medical care for rescued animals. Because every dog deserves dignity — not just the ones with homes.

10% of every order goes to feed & care for rescued animals

When you shop with Alfie & Tara, you're not just pampering your pet — you're helping the ones who need it most.

Our Products

Crafted with obsessive attention to quality

Thoughtfully crafted from scratch, going far beyond standard white-labeled goods. We meticulously source only the purest fabrics and ingredients, guaranteeing uncompromised quality in every wear and wash.

Alfie and Tara in a luxury grooming spa

Coat Care

Ayurvedic shampoo and coat shine serum. Medical-grade formulas with visible results on consistent use. pH-balanced and safe for all breeds.

Alfie and Tara in premium clothing

Clothing

Designer pet couture, made to order. Browse our catalog, choose your style, provide custom measurements, and we'll craft a perfect fit just for your companion.

Coat Care

Medical-grade formulas. Botanical ingredients. Visible results.

♥ 10% of proceeds go to feed & care for rescued animals

Medical-Grade Ingredients

Pharmaceutical-grade actives combined with organic botanicals. Clinically tested for efficacy and safety.

Ayurvedic Formulas

Neem, turmeric, argan oil, and chamomile. Ancient wisdom meets modern dermatology.

Visible Results

Shinier coat in 2 weeks. Reduced irritation in 3 days. Consistent use delivers measurable transformation.

Safe for All Skin

pH-balanced, hypoallergenic, sulphate-free, and paraben-free. Gentle enough for sensitive skin and puppies.

Clothing

How this works: Select a design, provide your pet's measurements, and add any customisation notes. Delivered within 10-14 days.

♥ 10% of proceeds go to feed & care for rescued animals

Finest Fabrics

Cashmere, organic cotton, Italian wool, and velvet — sourced from mills that supply luxury fashion houses.

Custom Sizing

Provide your pet's exact measurements. Every piece is cut and stitched to fit your companion perfectly.

Built to Last

Reinforced stitching, leash-compatible harness slots, and machine-washable fabrics. Designed for real life.

Designer Silhouettes

Runway-inspired cuts adapted for pets. Structured shoulders, clean drapes, and flattering proportions.

Every purchase helps a stray dog live a better life

At Alfie & Tara, we believe the love we give our own pets should extend to every dog that doesn't have a home. That's why 10% of every order goes directly to trusted NGOs working on the ground to feed, heal, shelter, and rehome India's street dogs.

Chinti — found her forever home with Riya in Bangalore

How It Works

You Shop

Purchase any product from our grooming or clothing collections

10% Set Aside

A tenth of your order value is allocated to our cause fund

NGOs Receive Funds

We distribute to verified partner NGOs working across India

Dogs Get Help

Meals, medical care, shelter, adoption — real impact on the ground

Our Impact So Far

5,000+
Meals provided to street dogs
200+
Dogs vaccinated & sterilised
50+
Dogs placed in new shelters
30+
Dogs adopted or fostered

What Your Purchase Supports

Daily Feeding Programs

Regular meals for community dogs through local volunteers and NGO-run feeding centres across multiple cities.

Medical Facilities

Vaccinations, sterilisations, injury treatment, and emergency surgeries for sick and injured strays.

Shelter & Rescue

Safe refuge for abandoned dogs and rescue operations for those in danger or distress.

Adoption & Fostering

Connecting rescued dogs with loving families through our partner NGOs' adoption and foster-care networks.

Awareness & Education

Community education on responsible pet ownership, coexistence with strays, and animal welfare.

Verified NGO Partners

Every rupee is channelled through vetted, transparent organisations with proven track records of impact.

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Contact

We'd love to hear from you.

Get in touch

Email

hello@alfieandtara.com

Bespoke Orders

bespoke@alfieandtara.com

Studio

By Appointment Only
Mumbai, India

Hours

Monday — Saturday
10:00 AM — 7:00 PM IST

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Thank you for your purchase. We'll send a confirmation email with tracking details shortly. Made-to-order items will be delivered within 10-14 business days.

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♥ 10% of this order will feed & care for rescued animals